About Collective Hospitality

We are the biggest lifestyle accommodation brand and disruptor of the traditional hotel model. From curated hospitality experiences to community-driven destinations, our goal is to go beyond just a place to sleep—offering experiences that inspire you to live bigger, dream bolder, and dive into adventure. With brands like Socialtel, PATH, Bodega, Slumber Party, and Castaway Island under our umbrella, we’re redefining travel one stay at a time.

Job Summary: A strategic, creative, and data-driven marketing leader with a passion for building and scaling brands in the hospitality, lifestyle, and travel industries. You are an expert in digital marketing, branding, and audience engagement, with a proven ability to drive brand visibility, customer acquisition, and direct bookings. You thrive in fast-paced, dynamic environments and excel at leading cross-functional teams to execute impactful marketing campaigns that resonate with modern travelers, particularly Gen Z and Millennials.

Responsibilities

Marketing Strategy

• Develop and implement a comprehensive marketing strategy aligned with the company’s business objectives, brand vision, and revenue goals.
• Define and drive brand positioning, storytelling, and messaging across all touchpoints.
• Identify key market trends, audience behaviors, and opportunities for brand expansion.
• Work closely with senior leadership to ensure marketing efforts align with commercial goals and contribute to revenue growth.

Multi-Channel Campaign Management

• Lead the development and execution of 360-degree marketing campaigns, leveraging digital, social, PR, influencer marketing, partnerships, and offline activations.
• Develop innovative marketing strategies to drive direct bookings, guest engagement, and brand loyalty.
• Manage the marketing calendar, ensuring consistent brand messaging and timely campaign rollouts.
• Oversee creative production, ensuring brand storytelling and visuals maintain high-impact aesthetics.

Digital & Performance Marketing

• Designs, executes, and optimizes digital campaigns that generate measurable results.
• Ensures cost-effective and efficient strategies through data analysis and continuous adjustments to maximize campaign performance.
• Optimizes conversions and enhances the customer experience across digital channels.

Social Media, Content, & Influencer Marketing

• Creates and plans content, interacting with the audience, and monitoring trends.
• Develops posts, videos, and other visual formats aligned with the brand.
• Identifies, collaborating with, and managing relationships with influencers to promote the brand.
• Measures the effectiveness of campaigns using analytical tools and adjusting strategies.
• Encourage audience participation through interactive activities and managing online reputation.

Partnerships, PR & Community Engagement

• Develop and nurture strategic brand partnerships to drive awareness and customer acquisition.
• Lead PR efforts, securing press coverage in key lifestyle, travel, and hospitality publications.
• Create event activations and experiences that generate buzz and strengthen the brand’s positioning.
• Build community engagement programs that foster guest loyalty and word-of-mouth marketing.

Data-Driven Marketing & ROI Optimization

• Analyzes marketing data, web traffic, social media, and sales to understand consumer behavior and the effectiveness of strategies.
• Customizes and adjusts marketing campaigns based on data insights to improve segmentation, messaging, and tactics.
• Measures and evaluate ROI, optimizing campaigns and reallocating resources as needed to maximize profitability.
• Regular reports on campaign performance and ROI are presented to management or clients.
• Generates reports on campaign performance and ROI, providing insights to management or clients to assess the effectiveness of marketing strategies and make data-driven decisions.

Qualifications & Experience

• 5+ years of experience in hospitality, lifestyle, or travel marketing, preferably in fast-growing brands.
• Deep expertise in digital marketing, performance marketing, influencer collaborations, and brand partnerships.
• A strong eye for storytelling, content creation, and audience engagement.
• A data-driven mindset, with experience optimizing marketing efforts based on insights and analytics.
• A trend-spotter who understands Gen Z & Millennial travel behaviors and how to engage them.
• Experience managing cross-functional teams, agencies, and creative professionals.
• A hands-on, creative, and entrepreneurial approach to marketing.
• Exceptional project management, leadership, and communication skills.

Employment Terms:

• Competitive salary and benefits package.
• Opportunities for professional development and growth within the company.
• A dynamic work environment in a leading hospitality setting.
• Flexible working hours and remote work options
• Paid time off and work-life balance