What will you be doing?

20% Online: Strategizing, aligning, coordinating, programming, designing,

communicating & measuring.

80% Offline: Training, engaging, listening, connecting, sharing, selling, upselling,

hosting, guiding & informing.

Requires 75% of travel time between the different properties in the country.

Programming

Responsibilities

Lead and execute 90-day cluster-level programming, ensuring engaging unit-level

content and communication that aligns with brand goals.

Identify and secure high-value partnerships to enhance programming across all

locations, driving guest engagement and business growth.

Manage programming budgets, track key metrics such as attendees, non-negotiable

activities, and event ROI to optimize performance.

Analyze programming effectiveness, quality, and guest satisfaction, using insights to

refine and improve strategy.

Plan and execute revenue-driven events that boost brand awareness, guest

retention, and overall profitability.

· LIVE SOCIAL · BE SOCIAL · LIVE SOCIAL · BE SOCIAL · LIVE SOCIAL ·Commercial

Responsibilities

Ensure top-tier catalog quality for all commercial experiences (T&T, Retail, Cowork,

Surf, Wellness, Rooms (Extensions, Packages, upgrades, upsells), maximizing guest

appeal and revenue potential.

Drive sales through compelling content creation, strategically promoting experiences

across all communication channels to boost bookings.

Optimize partnerships and provider management at the unit level, ensuring

seamless operations and strong business relationships.

Monitor and refine booking flows and systems to guarantee a frictionless customer

journey and maximize conversions.

Analyze revenue performance (RevPOB), identifying growth opportunities and

implementing strategic actions to exceed budget targets.

Make sure sales KPI’s are met from all the experience leaders.

Communication

Responsibilities

Ensure flawless execution of physical and digital communication guidelines across

all locations within the cluster, maintaining brand consistency and guest

engagement.

Oversee the uploading of 90-day programming and experience offerings into internal

systems, ensuring timely publication on the website and app to drive visibility and

bookings.

Collaborate closely with B2C and Marketing managers on a weekly/monthly basis,

highlighting key programming and events that can boost reservations and revenue.

Work together with HR to run Brand Activations, this should be happened once

every quarter.

Guest Satisfaction

Responsibilities

Assist the Cluster General Manager in coordinating cross-departmental

communication, analyzing guest satisfaction results, and implementing strategic

action plans to enhance performance.

Ensure a 100% response rate to online reviews and surveys across all locations,

driving guest satisfaction and reputation management.

Support and execute ongoing brans activations, experience-driven initiatives,

cultural programs, and strategic action plans to elevate the guest experience.

Bring the brand concept to life by activating and communicating design and artistic

direction through art-led experiences.

Maintain brand excellence by ensuring all design standards and brand guidelines

are consistently implemented and upheld.

Management

Responsibilities

Onboard, train, guide and update on the Experience Strategy to all locations’ teams.

implement the latest brand standards and global experience projects in the cluster.

Align, and maintain strong communication with the Regional Experience Director,

Cluster General Manager, Venue Manager and B2C Manager.

Systems management (Cloud Beds, Spotify and any other new system needed to be

implemented)

Coordinate the correct implementation of Socialtel Ambassadors Programs

(Recruiting, Activation, Evaluation )

Responsible for coordinating the location’s logistics of the exchange programs with

content creators (Photographers, Videograpgers, influencers)

Create and update locations concept books.

· LIVE SOCIAL · BE SOCIAL · LIVE SOCIAL · BE SOCIAL · LIVE SOCIAL ·Marketing

Responsibilities

Collaborate with Marketing Managers and Directors to develop and implement

strategic plans that effectively promote the location’s programming, high-revenue

events, and overall brand positioning.

Identify gaps and opportunities to increase sales and revenue, ensuring clear

communication with the marketing team for the development of targeted campaigns

and strategies.

Establish and nurture strong partnerships across multiple channels to enhance

brand awareness, attract new audiences, and drive engagement.

Ensure brand consistency and storytelling across all marketing initiatives,

maintaining a strong and compelling presence.

Stay updated on industry trends, competitor activities, and emerging marketing

technologies to enhance promotional efforts.

Supervise on-location content creation and influencer collaborations, ensuring high-

quality content that aligns with the brand vision.

Work closely with event organizers, sales teams, and hospitality teams to create

seamless, well-promoted experiences that drive attendance and revenue.